Innovation… with a hint of partner and an extra serving of customer.

Innovation… with a hint of partner and an extra serving of customer.

Everyone is talking about innovation and disruption and looking for the next big thing that’s gonna solve everyone’s problems. Nowadays, this must be catchy, have a simple yet sustainable business model and unique competitive advantage ….                Really? We recently shared this article (https://hbr.org/2017/06/the-4-types-of-innovation-and-the-problems-they-solve ) by Greg Satell on The 4 Types of Innovation and the

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