PENNY WISE, POUND FOOLISH

PENNY WISE, POUND FOOLISH

        Today, as much as ever before, people are “price sensitive”. As a matter of fact I might consider myself to be price oversensitive as I skimp on certain goods and services in favour of the cheaper alternative. Now, despite my wife’s advice, this often leads to trouble. As I am sure

How to increase Customer Lifetime Value

How to increase Customer Lifetime Value

Reading a recent article in the Harvard Business Review about Customer Lifetime Value, got me thinking about how we currently define Customer Lifetime Value (CLV) and how a rethink of CLV is needed. Let’s start with the current definition of Customer Lifetime Value: it is the total revenue flowing from a customer over the entire

Role of the Chief Customer Officer

Role of the Chief Customer Officer

Role of the Chief Customer Officer   As the first CCO in the history of Pfortner, I am charting a bold new and exciting course…both in my career and in the way Pfortner operates; I aim to drive more client focused centricity that leads to innovative business solutions which ultimately unlocks measurable value for our

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