What’s in a name?

What’s in a name?

A good name is more desirable than great riches; to be esteemed is better than silver or gold. Proverbs 22:1 (NIV)   In business as much as in life, your reputation precedes you. Whether good or bad it seems that people find out what kind of person or company you are. We we’re pleasantly surprised

Innovation… with a hint of partner and an extra serving of customer.

Innovation… with a hint of partner and an extra serving of customer.

Everyone is talking about innovation and disruption and looking for the next big thing that’s gonna solve everyone’s problems. Nowadays, this must be catchy, have a simple yet sustainable business model and unique competitive advantage ….                Really? We recently shared this article (https://hbr.org/2017/06/the-4-types-of-innovation-and-the-problems-they-solve ) by Greg Satell on The 4 Types of Innovation and the

How to increase Customer Lifetime Value

How to increase Customer Lifetime Value

Reading a recent article in the Harvard Business Review about Customer Lifetime Value, got me thinking about how we currently define Customer Lifetime Value (CLV) and how a rethink of CLV is needed. Let’s start with the current definition of Customer Lifetime Value: it is the total revenue flowing from a customer over the entire

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