How to increase Customer Lifetime Value

How to increase Customer Lifetime Value

Reading a recent article in the Harvard Business Review about Customer Lifetime Value, got me thinking about how we currently define Customer Lifetime Value (CLV) and how a rethink of CLV is needed. Let’s start with the current definition of Customer Lifetime Value: it is the total revenue flowing from a customer over the entire

Six Degrees of Seperation

Six Degrees of Seperation

Partnering for success. Growing a business requires access to market. Market means people and to be successful it helps to meet and talk to the decision makers. For a start-up or micro enterprise this is challenging at best. But, there is a hope. Six degrees of separation is the idea that all living things and

Role of the Chief Customer Officer

Role of the Chief Customer Officer

Role of the Chief Customer Officer   As the first CCO in the history of Pfortner, I am charting a bold new and exciting course…both in my career and in the way Pfortner operates; I aim to drive more client focused centricity that leads to innovative business solutions which ultimately unlocks measurable value for our

Trying too hard?

Trying too hard?

A personal reflection on work life balance.   During a recent session with my mentors / friends one asked me if “I was trying to hard? “ Really… There’s such a thing?   After allot of research and thinking about this, I guess there is. But, whether I am guilty without reasonable doubt, I don’t

Moving Day!

Moving Day!

Finally were moving into our new office! We haven’t gone far though. We’re still in the same office park, just moving to a much bigger space. One of the downsides of growing a team is growing it’s office space. While our work from home policy means that there is flexibility around when you’re in the

My journey thus far

My journey thus far

It’s very common for a company to display in their reception areas, their mission or motto. Normally these displays are bright, bold statements of intent that tell any visitor exactly what the company is all about. At Pfortner, they follow a similar pattern, but theirs is a little different. It speaks of family and making

Even good employees will (eventually) move on

Even good employees will (eventually) move on

I must have seen this picture / article a million times indicating why good employees leave. These are entertaining and share many truths but rarely consider that good people often want change or to do their own thing … We recently lost a great team member; Stephan Swart. He was a coach, mobile application developer,

Why Pfortner?

Why Pfortner?

Over the holidays some of my team members and I discussed what motivates us. We also reflected on what our initial motive was for joining Pfortner. The ensuing conversation ended in us documenting what we want to “offer” our team members when they have joined. Here are some of our thoughts … Be part of

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