The evolution of the organisational mission

by | Apr 2, 2024

More than Transformational?

In the ever-evolving business landscape, organisations constantly seek ways to adapt and thrive. Traditionally, the focus has been on Transformational organisational behaviour – incremental changes aimed at improving efficiency and effectiveness within existing frameworks.

However, as global challenges become more complex, there’s a growing recognition of the need for a more profound shift, one that transcends mere Transformation and embraces the Transformative.

Transformative for a while now…

Steve Jobs not only created one of the world’s most profitable companies, he changed the way people work, play and interact with each other. From the iPod to the iPhone, under his leadership Apple pioneered a Transformative journey that beneficially impacted society.

Like this, Transformative leadership and organisational behaviour represents a paradigm shift in how organisations perceive and approach business. It’s not just about profits or people, improving processes or structures; it’s about fundamentally redefining the organisation’s purpose, values, and delivering greater societal impact.

Time for a change

As leadership expert John F. Kennedy once said, “Change is the law of life. And those who look only to the past or present are certain to miss the future.” Embracing Transformative change means looking beyond the confines of the present and envisioning a future where organisations serve not only their bottom line but also society and the planet.

VUCA – volatility, uncertainty, complexity, and ambiguity

Transformative organisational behaviour challenges the status quo and encourages a culture of innovation, collaboration, and inclusivity amidst the VUCA times experienced currently. As management guru Peter Drucker famously remarked, “The greatest danger in times of turbulence is not the turbulence itself, but to act with yesterday’s logic.” Transformative organisations understand that in today’s VUCA world, clinging to outdated paradigms is a recipe for stagnation and a short-sighted approach to business as usual.

Call To Action

Today, the shift from Transformational to Transformative organisational behaviour marks a crucial evolution in how businesses behave. It’s about daring to dream of a better future for all and having the courage to pursue it responsibly, no matter how daunting the journey may seem.

One more thing,

Forbes says not being Transformative causes businesses to fail HERE

Jia Rizvi, the entrepreneur and documentary filmmaker, wrote a relevant Forbes article HERE

Some deep insights on Steve Jobs written a decade ago by HBR can be found HERE


Finally, at Pfortner, we take digital privacy seriously.

We see it as our Transformative contribution to a society that values it as a basic human right.

If you need to protect your sensitive communications, please see or send a blank email to, and we will get back to you.


PS, if you are looking to secure your sensitive communications, have a look at WWW.PFORTNER.CO.ZA alternatively send us an email to INFO@PFORTNER.CO.ZA , where we can discuss your concerns about secure communications with no obligations.